Strong Interest in new TLDs from German brands
Our partnership with EPAG Domainservices, a leading German registrar, is bearing fruit. Our non-exclusive arrangement with EPAG, where we supply registry software and ICANN expertise, while EPAG supplies local-language sales and support, is a great model, especially with a company of the EPAG’s high caliber.
Together, we participated in the 4-city roadshow across Germany designed to acquaint German businesses with the new TLDs. The interest in new TLDs was strong and persistent, and I now believe that a substantial number of German brand holders will be applying for a new top-level domain — either their own brand, and/or a generic word that describes their industry.
Here’s today’s press release in full:
EPAG and Minds + Machines See Strong Interest in .BRAND TLDs
EPAG Domainservices GmbH and Minds + Machines LLC saw a surge of interest in .BRAND top-level domains (TLDs) from German companies during a recently-concluded four-city exposition. Strong attendance and vigorous engagement by companies demonstrated vivid interest from businesses in applying for their brands as top-level domains.
The exposition, “.BRAND – BUT HOW?” was organized by eco e.V. and Markenverband e.V. to supply information to businesses about new TLDs. EPAG and Minds + Machines were major sponsors and welcomed 250 major brandholders to events in Cologne, Frankfurt, Munich and Berlin.
Businesses showed strong interest in using new TLDs to benefit their brands.
Executives in marketing, trademark and IT told EPAG that many companies are preparing to apply for new TLDs, and understand the substantial value of this global digital asset.
Alexander Schwertner, Managing Director of EPAG, noted the enthusiastic response to the joint service offering of Minds + Machines and EPAG: “This roadshow has proven the market demand for new TLDs from businesses in Germany, underlining the need for ICANN to finalize the application procedure as soon as possible.” “We are delighted with our partnership with EPAG in Germany, and gratified that our registry technology and application preparation services are getting substantial traction in the German market,” said Antony Van Couvering, CEO of Minds + Machines.
In upcoming weeks, EPAG and Minds + Machines will run workshops throughout Germany for companies considering TLDs — including information on how to prepare their ICANN application.
Minds + Machines works internationally with companies, cities, not-for-profits and entrepreneurs to secure and operate new top-level domains (TLDs). Minds + Machines provides the comprehensive application preparation services necessary to acquire a new TLD, as well as a robust, scalable registry hardware and software platform used by over 20 TLDs worldwide today. Minds + Machines is known for its customer-friendly approach that is specifically designed to make the process of acquiring and operating new TLDs more accessible, more reliable and less expensive.
EPAG has been an ICANN-accredited domain registrar since 2000 and specializes in managing domains for resellers, large companies and SMEs. EPAG’s team of experts offers a wide variety of services ranging from fully automated domain registration to personal support in the registration of country code domains.
