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IBM Likely to Apply for .IBM Top-Level Domain

Jul 21st, 2010

IBM LogoIBM’s submission to ICANN’s comment forum on the fourth version of the Draft Applicant Guidebook — the set of rules for getting a new top-level domain, implies very heavily that they will be applying for .IBM. Furthermore (no surprise) it looks as if they will use it for internal purposes, and not to sell any .IBM names to the public.

First, IBM is pleased that there will be no requirement for a sunrise period, which wouldn’t make any sense if the top-level domain were used for internal company purposes, and not sold to the public:

Second, IBM notes that as yet there is no requirement that .brand top-level domains must use registrars — again, something that makes little sense if you’re just registering names internally. (This issue is currently being hashed out by the Vertical Integration Working Group, which is in a deadlock.)

Taken together, these comments are strong evidence that IBM is, at a minimum, giving serious consideration to applying for .IBM. Canon has already announced their intention to apply for .CANON. It appears that IBM and others are set to join them soon.

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