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New ICANN gTLD Applicant Guidebook Released (and more)

Sep 19th, 2011

ICANN has been quiet lately, very quiet. It has been making everyone nervous and leaving the field open to ICANN’s enemies, which has in turn encouraged domain industry hacks to resort to long “think pieces” in the absence of news — always a cause for concern.

Today, though, ICANN released a number of results and initiatives that are quite newsworthy. There’s a lot to digest and report on, which should keep the journalists a safe distance away from Wondering What It All Means.

Among the releases from ICANN:

  • A new updated Applicant Guidebook. It is missing the important word “final,” but does nail down some dates and clarifies some GAC issues. Still unanswered, in the guidebook or elsewhere, are questions about the Continuing Operations Instrument (a ham-fisted business-killer that has raised many concerns). Nonetheless, for those thinking of applying, a must-read. ICANN unfortunately did not publish a red-lined version to quickly see the changes from the last version, though there is a Summary of Changes to the Applicant Guidebook.
  • A new web site devoted to the gTLD program. Until today, looking at the main ICANN homepage, you’d never guess that the major undertaking of ICANN’s history was about to get underway. Now, however, the photo of CEO Beckstrom and the guys from .BR, which looked like it was lifted from the annual report of a Minsk tractor factory, has been pushed down to make way for the headline “New gTLD Program In High Gear,” accompanied by some stock photography of a woman looking determined and competent. On the gTLD mini-site, there’s a section with videos of “experts” (some are, some aren’t) as well as an FAQ, knowledgebase, latest materials, and so on. It’s still in development, and that’s ok. Let’s hope it keeps developing.
  • The final report of the contentious and dysfunctional JAS Working Group concerning support for disadvantaged applicants. You can’t read the report yet (at least I can’t) but it should be made public soon. This has been listed as one of the major issues left unsolved from the Singapore meeting in June. If you’re a serious ICANN geek, you can listen to the working group session (thanks to Joly MacFee of ISOC NY)

It’s good to see ICANN breaking their radio silence and providing a useful resource to applicants.

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Minds + Machines to Announce New .brand gTLD Pricing at INTA

Sep 19th, 2011

Minds + Machines is a sponsor of the Trademarks and the Internet conference put on by the International Trademark Association (INTA) in Washington DC this coming week on Wednesday and Thursday (September 21st and 22nd).

New program and pricing for brands

We will be introducing a new program for brand owners who have decided to apply for a new gTLD. Features include:

  • Emphasis on a complete partnership. We’ll handle the entire gTLD process, from application to operation, from ICANN questions to technical implementation, without passing you off to other consultants or technical providers.
  • Reasonable flat-rate pricing, making it easy to plan, and easy to expand.
  • Brand-friendly workflow once you’re up and running, making it easy to ensure that your internal registration policies are followed.
  • Expert advice. Did you know that members of our team have handled the domain portfolios of many of the world’s largest companies? (Complete list upon request).
  • Do you work with a favorite registrar? We work with them too. Our registry platform is connected with all major registrars, including Mark Monitor, CSC, and others. You won’t have to switch anything if you don’t want to.
  • Do you want a private, fully ICANN-compliant registrar for internal use? We supply one as part of the package. We’ll help you get accredited and provide you with a complete registrar solution.

We expect that the conference will be very interesting, with lots of different points of view. ICANN Chairman Steve Crocker will be a speaker, as will many members of ICANN’s Intellectual Property Constituency, along with other prominent IP lawyers.

If you’re going to be at the INTA show, please find us on the floor or at a session. Everyone at the conference will be carrying a very handsome bag with a Minds + Machines logo, but we will be the ones wearing the distinctive Minds + Machines lapel pin.

See you at INTA, and watch this space!

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