Everything You Ever Wanted to Know about Top-Level Domains
Minds + Machines starts with a completely complimentary one-on-one evaluation of your needs. Our candid, systematic, results-focused approach will save you money, make you money, and provide the foundation for a stable and healthy top-level domain.
Minds + Machines provides assistance to cover the entire range of new TLD services, well beyond helping you write your application and running your technical infrastructure.
Here’s What We’ll Do:
- Show you the competitive landscape. We may not know of all applications out there, but we’ve seen over 100 ourselves and know of many others, so you’ll get a quick sense if you’re in green fields or standing in line.
- Validate your business plan. Are your numbers realistic? Did you forget some costs? Are there revenue opportunities you missed? As veterans of many TLD launches, and close students of the new ICANN rules, we have a very good idea of what can be achieved.
- Help you raise money. Once your business plan is in shape, we can help you in investor meetings by answering some of the tough economic questions you may be asked. In some cases, we can introduce you to likely investors. Finally, Minds + Machines will invest directly in select TLDs that meet our criteria.
- Write your application. Of course. No care will be spared to make sure you have a winning application.
- Get you set up with the right relationships. Do you know the registrars? Escrow services? Auction services? Sunrise and trademark services? We know just about everyone in the business, and have set up special relationships for our clients. Often, working through Minds + Machines will get you discounted rates.
- Help you find the right staff. You probably have a core team, but when you move from opportunity to operations you will need some help. We know the industry well, and can recommend just the right people to make your TLD a success. We can also supply Minds + Machines personnel on a temporary basis if needed.
- Market your TLD the right way. Depending on who and where your customers are, you will want to market differently. From Internet ad networks to traditional print and media campaigns, we have experience and partners to either help, or send you to the right people.
- Set up your sales channel. ICANN-accredited registrars are the only allowed sales channel for a new registry, so registrar relations are a paramount concern. Espresso is already set up technically for major registrars, but getting a prominent place on registrar pages requires good relationships and a compelling story.
Minds + Machines can guide you in these and other important aspects of setting up your new top-level domain. An initial consultation is free and confidential.
