Everything You Ever Wanted to Know about Top-Level Domains
Minds + Machines starts with a completely complimentary one-on-one evaluation of your needs. Our candid, systematic, results-focused approach will save you money, make you money, and provide the foundation for a stable and healthy top-level domain.
Minds + Machines provides assistance to help you submit a winning application for your top-level domain, and help you plan your launch. Once you’re approved, you have the use the world’s most widely deployed registry platform in the world, already hooked up to your distribution channel (ICANN registrars). Our Espresso system is extremely flexible and easy to use, provides the reports you need to run your business, and handles all payments from registrars.
Here’s What We’ll Do:
- Show you the competitive landscape. We may not know of all applications out there, but we’ve seen hundreds, so you’ll get a quick sense if you’re in green fields or standing in line.
- Validate your business plan. Are your numbers realistic? Did you forget some costs? Are there revenue opportunities you missed? As veterans of many TLD launches, and close students of the new ICANN rules, we have a very good idea of what can be achieved.
- Help you write your application. We will provide the entire technical portion and a template you can use to help you through the rest of it. We are always available for advice.
- Get you set up with the right relationships. Do you know the registrars? Escrow services? Auction services? Sunrise and trademark services? We know just about everyone in the business, and have set up special relationships for our clients. Often, working through Minds + Machines will get you discounted rates.
- Set up your sales channel. ICANN-accredited registrars are the only allowed sales channel for a new registry, so registrar relations are a paramount concern. Espresso is already set up technically for major registrars, but getting a prominent place on registrar pages requires good relationships and a compelling story.
Minds + Machines can guide you in these and other important aspects of setting up your new top-level domain. An initial consultation is free and confidential.
